Assignment 15A: Buyer Behavior

The first interview said how quality is the most important aspect when it comes to boat repairs and remodeling. He stated that he would pay any price if the work done on his boat was professional and “for once” done on time. For this interview it is clear that quality and professionalism is what is most needed to get his business. Price comes secondly, but since he said he would pay anything shows this is not an important aspect to focus on.

The second interview was more interesting in how he stated almost the same general aspect. He said if the work was done right and deadline were met he would pay a “reasonable” price for the work that was performed. He included the word reasonable to assure the work was credible of such payment. For this potential customer, quality and work come first with payment coming second, but definitely more important than the first interview.

The third interview said how timing is the most important. He said he has always been upset with missed deadlines and how each boat mechanic has their own quirks to fix before they win his business completely. He said quality is important, but if quality is not done on time it is worth nothing to him. People tend to make plans using their marine vessels and if they cannot use it due to the boat being in the shop, they become very unhappy. This interview shows us how important it is to meet deadlines and assure the customer that their boat will be ready for use when we say it is.

All of these interviews are very similar. In conclusion I would say that first quality is the most important aspect of the business. If quality is not met than nothing is done for neither the customer or the company. Due to the third interview, I would say timing and deadlines is the second most important attribute with price following dead last. They all hinted towards or said it straight up that if the work was done timely and professional that they would pay just about any price. Over all these interviews have shown how my potential opportunity could thrive in Tampa.