Assignment 21A: Reading Reflection 2

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

What was the general theme or argument of the book?

This book explained the extreme power social media can have on business in the modern-day economy in which we live. This book explains the ways business people can use social media as a weapon and the detailed steps to getting to this point. It can be a huge positive if people use it right, however it can also be detrimental to a company if it is used wrong. This is a growing trend and our generation is growing into power with much more knowledge about this aspect than the previous generations in this field.

How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

This book clearly showed ways to make connections through social media, and connections are a huge part of entrepreneurship. Every company in this day-and-age use social media, and this is an area that our generation should be able to master’s in business. Although it does not talk that much about blogs, this is a form of social media that we have used for every assignment in this class.  

If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

For an assignment in this class, I would have the students make a mock post on any form of social media to find potential investors or customers for their opportunity. This would allow them to realize how important social media can be and show them how to use it as a business weapon.

What was your biggest surprise or ‘aha’ moment when reading the book? In other words, what did you learn that differed most from your expectations?

The biggest surprise in this book to me was how almost every business company today uses social media and how useful it really can be. It can be used so strategically for so many different aspects of the company all for benefits. This was a very interesting reading in which I learned a lot about potential benefits social media can provide.